Ad Nauseam

While the choked parking lots at many suburban high schools might mislead you, young people today are less interested in driving and owning cars than their counterparts in previous generations. This is happy news for environmentalists and complete streets advocates, who see fewer vehicles on the road as key to a healthier, wealthier society. For the global auto industry, though, it is an existential threat not to be ignored.

I'll admit it: I love the Chrysler ad campaign "Imported from Detroit," which debuted in February's Super Bowl spot starring Eminem.

A couple of car-related ads in heavy NFL rotation caught my attention mostly for their emphasis, intended or not, on car-free transportation.

If you've been watching the NCAA men's basketball tournament, which resumes tonight, you've probably seen this Subaru spot, called "Baby Driver." In it, a distressed father leans into the passenger side window, imploring his preschool-age daughter to be careful on the road -- stay off the freeways, put the phone away -- to the point that she interrupts with a sweetly impatient "Daddy, o-kay." When he gives up the keys, we see the child as a present-day teenager. As she backs out of the driveway, to the obligatory strains of an acoustic guitar, the word "love" pops up on the screen. It dissolves into the Subaru logo as dad's voice intones: "We knew this day was coming. That's why we bought a Subaru."

Car sales are up, auto shows are packing them in, and the GM IPO was oversubscribed, but there may be no surer indicator of the auto industry’s recovery than the renewed avalanche of car ads rumbling across every medium. And there’s no better way to get a glimpse of what a born-again car culture might look like than to stay on the couch for a spell, un-mute the TV, and watch—that’s right, on purpose—a sample of 2010’s ads selling us our car-centric way of life. Here are some of the year’s most egregious attempts to get us into the dealership by conflating car ownership with American values.

Lexus has suspended sales of its GX 460 after Consumer Reports issued a "don't buy" warning earlier this week. Apparently the luxury SUV's electronic "stability control" system can fail to correct drivers taking turns too quickly, resulting in a rollover risk. Times car blog Wheels reports:

It looks like one car maker has figured out an intriguing way to market its product to a city audience: Just don't show it at all. In fact, try to sell it by appealing to the innate desire for the very qualities your product squeezes out of city neighborhoods.

You might have seen it making the rounds over the last couple of days -- the new Mercedes ad in which a bike messenger challenges a driver in one of the company's luxury vehicles to a race from Harlem to the Fulton Ferry landing in Brooklyn.