Ad Nauseam
Streetsblog Basics
Ad Nauseam: “In New York, I Can’t Get Anything Done Without a Car”
Meet Erin Walsh, Manhattan fashion stylist. In a video series, Vogue follows Walsh around New York as she visits celebrity clients preparing for a gala. And because the videos are sponsored by Cadillac, they relay an important message: Walsh could not function if she weren't being driven around the city in a large Cadillac SUV.
June 21, 2013
Transit Commuters Are Stinking Low-Lifes, Subaru Tells Transit Commuters
Think transit commuters are unwashed, uncouth bums? Subaru does. And the carmaker doesn't mind telling them so.
May 9, 2013
Acura: Santa Is Real, and You Better Watch Out
If you tuned in to the news earlier this week, you likely heard that in 2011 U.S. road fatalities dropped to their lowest level since 1949. The National Highway Traffic Safety Administration and the media practically consider it cause for celebration that *just* 32,000 or so people were killed in motor vehicle crashes last year. Maybe that's understandable. In the last six decades, since the time before seat belts and padded dashboards were standard equipment, it's the best we've been able to manage.
December 13, 2012
Honda to Sleeping, Distracted and Aggressive Drivers: Don’t Sweat It.
Honda's new "We Know You" campaign includes a series of 16-second spots, presented as a medley of sorts in the ad above, which touts the safety features of the new Accord.
November 13, 2012
Is This the First U.S. Car Ad to Feature a Protected Bike Lane?
Since I've been doing lots of research, analysis and interviews for a future Streetfilm looking at car commercials, this Lexus ES ad, in heavy rotation on football Sundays, caught my eye. It just might be a first (at least in the United States): a major car company showcasing a car on a complete street!
September 28, 2012
Is This the Best Transit Ad Ever?
The idea of investing in transit is popular with Americans, even among those who don't depend on it. But trains and buses, buses in particular, have always had an image problem. U.S. transit providers could take a cue from this Danish ad, which makes light of the mundane nature of bus travel (free handles!) in a way that actually makes transit look "cool." Turn on the captions for the full effect.
September 14, 2012
Red Bull Racing Lives the Urban Car Marketer’s Sociopathic Dream
There are a lot of gasp-inducing moments in Red Bull Racing's new video to promote the Formula One Grand Prix of America, scheduled for Weehawken and Union City in June 2013.
September 5, 2012
The Lorax Enlists School Children to Get Parents Into Mazda Showrooms
In case you needed more motivation to save the Lorax...
March 1, 2012
Truffula Buffs Rebuff Mazda: The Lorax Selling Cars? Enough Is Enough!
If you read Dr. Seuss's The Lorax growing up or you read it to your kids today, then the sight of Mazda trotting out the protector of Truffula trees to hawk cars may have stirred deep feelings of revulsion. Our friend the Zozo has a petition on Change.org for you:
February 24, 2012
Ad Nauseam: Universal’s “The Lorax” Sells Mazda’s “SkyActiv” Cars
It's an ad that could only be made long after Dr. Seuss went to his grave.
February 23, 2012