Skip to content

The Road to the Future Is Not a Drive-Thru

2817590468_241ec6a0b3.jpgMcMansions overlook a strip mall parking lot in Franklin, Wisconsin. (Photo: John Michlig via Flickr)

This morning on the Streetsblog Network, a cry of frustration from member blog Sprawled Out in the Milwaukee suburb of Franklin, Wisconsin.

Sprawled Out’s John Michlig has been looking at some of the findings from the Brookings Institution’s “The State of Metropolitan America” report, which we wrote about earlier in the week. The report, among other things, notes that traditional suburbs like Franklin are losing young, affluent, educated residents to cities with good transit and lively downtowns — a phenomenon one of the report’s authors refers to as “bright flight.”

Michlig, whose blog is subtitled “The Search for Community in the American Suburb,” writes:

So, the question is: What will suburbs like mine do to meet this challenge? I can tell you what Franklin, Wisconsin, is currently doing: Nothing.

No initiatives, projects, forums or incentive programs. In fact, we just pledged a half million dollars to a neighboring community for a superfluous highway interchange, a move that tells the world that Franklin is still about a decade behind the curve.…

Compared with the end of 2008, the average household is now spending an extra $135 a month for fuel. But, to repeat: My suburb just pledged $500,000 to build a highway interchange that we don’t need in a neighboring community. And it’s not just money that will be going to the edge of town and over the border, it will be development as well. Why build a neighborhood-based coffee shop when you can toss up an offramp-serving drive-thru java shed right next to the freeway?

At the same time, Franklin is pouring money into a streetscape design for a commercial strip that all but ignores transit options like dedicated bus lanes and Zipcar facilities. Instead, our big-ticket item on 27th Street is “enhanced lighting”  — the seventh most popular item mentioned on preference surveys….

If success and sustainability are a destination, perhaps it’s time suburbs — mine in particular — realize that the road that brought them here won’t get them there.

More from around the network: Urban Out writes about what Cincinnati has that Indianapolis lacks — “the power of a place.” Twin City Sidewalks tries to dispel some misconceptions about bike boulevards. And Broken Sidewalk wonders if a bike lane on a bridge could significantly increase ridership in Louisville, Kentucky.

Photo of Sarah Goodyear
Sarah Goodyear is a journalist and author who has covered cities and transportation for publications such as Grist, CityLab, and Streetsblog.

Read More:

Comments Are Temporarily Disabled

Streetsblog is in the process of migrating our commenting system. During this transition, commenting is temporarily unavailable.

Once the migration is complete, you will be able to log back in and will have full access to your comment history. We appreciate your patience and look forward to having you back in the conversation soon.

More from Streetsblog New York City

Opinion: Sean Duffy’s ‘Golden Age’ of Dangerous Streets

Ethan Andersen
December 15, 2025

‘I’m Always on the Bus’: How Transit Advocacy Helped Katie Wilson Become Seattle’s Next Mayor

December 12, 2025

Watchdog Wants Hochul To Nix Bus Lane Enforcement Freebies for MTA Drivers

December 11, 2025

More Truck Routes Are Coming To A Street Near You

December 11, 2025

Upstate County’s New Bus Service Will Turn A Transit Desert Into A Rural Network

December 11, 2025
See all posts