“Stuck in That Congestion? I Got One Suggestion: Use a Bike Rack”
Watch this instructional video from the Transit Authority of River City (that's Louisville, Kentucky), and trust me, you won't be able to dislodge the chorus from your head for days. I never thought of bus-mounted bike racks as the stuff of infectious music videos, but I was wrong -- egregiously wrong.
By
Ben Fried
4:18 PM EST on December 8, 2008
Watch this instructional video from the Transit Authority of River City (that’s Louisville, Kentucky), and trust me, you won’t be able to dislodge the chorus from your head for days. I never thought of bus-mounted bike racks as the stuff of infectious music videos, but I was wrong — egregiously wrong.
Active Living by Design has the full story on this stroke of marketing genius, produced after a survey revealed that many young women in Louisville wanted to use the bike racks but didn’t know how. A follow-up vid on bus etiquette is in the works.
Any chance this starts some sort of viral trend that extends all the way to New York City Transit’s PSAs?
Ben Fried started as a Streetsblog reporter in 2008 and led the site as editor-in-chief from 2010 to 2018. He lives in Ditmas Park, Brooklyn, with his wife.
More from Streetsblog New York City
Opinion: Sean Duffy’s ‘Golden Age’ of Dangerous Streets
Sean Duffy is calling for a "golden age" of civility in American travel. He should start by ending barbaric policies that get people killed on the ground and in the skies.
Ethan Andersen
December 15, 2025
‘I’m Always on the Bus’: How Transit Advocacy Helped Katie Wilson Become Seattle’s Next Mayor
"I really think that our public transit system is such a big part of people's daily experience of government," says the incoming mayor of the Emerald City.
December 12, 2025
Watchdog Wants Hochul To Nix Bus Lane Enforcement Freebies for MTA Drivers
Lawmakers think the bill prevents MTA employees from getting a "slap in the face" for doing their jobs, but it could open the door to abuse.
December 11, 2025
More Truck Routes Are Coming To A Street Near You
The DOT wants to rein in freight trucks by adding more than 45 miles to the city’s existing network of truck routes.
December 11, 2025
Upstate County’s New Bus Service Will Turn A Transit Desert Into A Rural Network
Jefferson County was one of the few counties in New York without a bus service. Now job seekers and students will have previously unfathomable options in their North Country communities.
December 11, 2025
Comments Are Temporarily Disabled
Streetsblog is in the process of migrating our commenting system. During this transition, commenting is temporarily unavailable.
Once the migration is complete, you will be able to log back in and will have full access to your comment history. We appreciate your patience and look forward to having you back in the conversation soon.