Skip to content

Please, Derek.

Tri-State Ford dealers have rolled out a new television ad called "My Turn" starring New York Yankees shortstop Derek Jeter and filmmaker Spike Lee. If you've watched baseball on television during the last two weeks than it is almost impossible for you to have missed it. Here is how it goes:

jeter_lee_mustang.jpgTri-State Ford dealers have rolled out a new television ad called “My Turn” starring New York Yankees shortstop Derek Jeter
and filmmaker Spike Lee. If you’ve watched baseball on television during the last two weeks than it is almost impossible for you to have missed it. Here is how it goes:

A
red Ford Mustang is burning rubber and careening wildly down some remarkably traffic-free New York City streets. V8 engine revving, getting presumably less than the advertised 17-miles-per-gallon, the vehicle tears across the Brooklyn Bridge and along what appears to be Court Street in Downtown Brooklyn at the break of dawn. At a red
light on a residential-looking Brooklyn neighborhood street the car screeches to a stop (though, theoretically, the Mustang’s anti-lock brakes make screeching impossible)
.

Derek Jeter:
You see the way I took that last corner?

Spike Lee: Please,
Derek. Now let me show you what a pro can do.

They get
out of the car and switch seats.

Jeter, buckling his safety belt: Man, you’ve got nothing.

Lee: Derek,
I’ve got the keys.

The car revs and goes screaming down a neighborhood street, again, mysteriously devoid of other motor vehicles.

Ford “Bold Moves.”

We hate your neighborhood. And your planet.

Photo of Aaron Naparstek
Aaron Naparstek is the founder and former editor-in-chief of Streetsblog. Based in Brooklyn, New York, Naparstek's journalism, advocacy and community organizing work has been instrumental in growing the bicycle network, removing motor vehicles from parks, and developing new public plazas, car-free streets and life-saving traffic-calming measures across all five boroughs. He was also one of the original cast members of the "War on Cars" podcast. You can find more of his work on his website.

Comments Are Temporarily Disabled

Streetsblog is in the process of migrating our commenting system. During this transition, commenting is temporarily unavailable.

Once the migration is complete, you will be able to log back in and will have full access to your comment history. We appreciate your patience and look forward to having you back in the conversation soon.

More from Streetsblog New York City

Opinion: Sean Duffy’s ‘Golden Age’ of Dangerous Streets

Ethan Andersen
December 15, 2025

‘I’m Always on the Bus’: How Transit Advocacy Helped Katie Wilson Become Seattle’s Next Mayor

December 12, 2025

Watchdog Wants Hochul To Nix Bus Lane Enforcement Freebies for MTA Drivers

December 11, 2025

More Truck Routes Are Coming To A Street Near You

December 11, 2025

Upstate County’s New Bus Service Will Turn A Transit Desert Into A Rural Network

December 11, 2025
See all posts